Cheryl Diaz

The Los Angeles Bioscience Ecosystem Summit (LABEST) is the premier showcase for bioscience innovation in Los Angeles County produced by UCLA Technology Development Group, held at the ethereal UCLA Luskin Conference Center. This event is a collaboration of ~1,000 participants across the Los Angeles area, including UCLA, Caltech, Cal State LA, City of Hope, USC, and Cedars Sinai. The event’s lofty mission is to promote Los Angeles as a center of excellence for biotech innovation and to foster partnerships between academic institutions, the investment community, and the biopharma industry. My role was in four distinct facets: Marketing and Communications. Project Manager, and Corporate Sponsorship Acquisition, and Grant Writer.

I am the proud creator and curator of The Madeline Kahn Documentary Instagram page @Kahn_Cepts @Kahn_Cepts is attached to my in-process documentary and the accompanying Madeline Kahn Archival Website. My page provides an in-depth exploration into the life and work of the late actress, Madeline Kahn, including her most beloved work, but also rare or never-before-seen images, and discussion of overlooked aspects of her 30-year career on the Broadway stage, television and film. My page has become known as a platform to support Ovarian Cancer Awareness, which Madeline died from in 1999 at 57 years old. My digital marketing skills and social media expertise has built a global, multi-generational following—from Gen Z to Millennials and Gen X to Boomers and Silent Generation fans—mixed with a robust number of A-list celebrity followers, including some of Madeline’s friends and family. My personal social media pages are followed by the legendary Lily Tomlin (close friend of Madeline Kahn), Kim Cattrall, who played the iconic character, Samantha Jones, on HBO's groundbreaking Sex and The City, and Cameron Crowe, writer and director of Almost Famous and Fast Times at Ridgemont High, plus other Hollywood luminaries and public figures. Many of my followers believe that a team curates @kahn_cepts, but I am the editor-in-chief of every aspect of the content. I do not use ChatGPT or AI for my original, magazine-style caption writing and I produce my own video content. You can find a pinned post from a follower, describing the breadth and depth of my page: "The person behind [the page] has done so much research, it's almost overwhelming to scroll through it and see all the footage of Madeline."

As a first time grant writer for the University of California, Los Angeles (UCLA), and staring at a daunting 80 to 90% rejection rate for first-time submissions to the prestigious National Institutes of Health—the world’s leading biomedical research organization—I received permission-to-submit within 4 days, for a $125K, 5-year renewable grant, with primary funding from the National Center for Advancing Translational Sciences (NCATS) and secondary funding from The National Institute on Aging (NIA).

A member of the two-person UCLA Marketing & Communications, Event Producing and Grant Writing Team for The Los Angeles Bioscience Ecosystem Summit Twenty 24 (LABEST), the premier showcase for bioscience innovation in Los Angeles, produced by UCLA Technology Development Group (TDG). The event is a collaboration of 1,000+ participants across the L.A. area, including UCLA, Caltech, Cal State LA, City of Hope, USC, and Cedars Sinai. The event’s mission is to promote Los Angeles as a center of excellence for biotech innovation and to foster partnerships between academic institutions.

ROLLING STONE MAGAZINE (editor magazine article) Cleveland's Rock and Roll Hall of Fame and Museum has launched "Touching the Flame," an exhibition of more than 140 objects chronicling the life in music and art of rock legend Graham Nash, from his fledgling years in skiffle bands in the north of England, through his breakthrough with the Hollies and his decades-long journey with Crosby, Stills, Nash and (sometimes) Young. Drawn from Nash's personal collection, and including items from the museum's archive and loans from friends, the exhibition

ROLLING STONE MAGAZINE (editor magazine article) When many artists visit New York, they stay at downtown hotels like the Mondrian or the Bowery. Bruce Cockburn stays nearby at the Soho Holiday Inn. In town to launch his new memoir, Rumours of Glory, with a concert and book signing, the iconoclastic singer-songwriter arrives in the lobby wearing a modest outfit of black pants, black combat boots and a long black coat. "This is not your standard rock & roll memoir," Cockburn writes in the book's preface. "You won't find me snorting coke with th

Provided all content for this real estate agent website: Excerpt: This beautiful quote by the late poet, Maya Angelou, is the guiding business principle for Suhaila Sabir when she partners with clients to help them reach their real estate dreams and goals. Suhaila has built a personal brand over the last 16 years that proves there are agents who truly care about their clients and want to build relationships for life, while at the same time building a solid reputation as a top producing, multi-million agent.

From corruption arises justice. From justice arises revolution. From revolution arises democracy. This is the backdrop from which an unknown local resident rose up to meet the overt and shameless corruption in a small town southeast of Los Angeles. In September 2010, eight City of Bell council members were arrested and charged with corruption, accused of embezzling $5.6 million, rigging elections, voter fraud, violation of civil rights and stealing millions more through secreted funds. This narrative has been replayed throughout the ages, but what makes this story different is that the most qualified person — a young woman — who helped lead the uprising just happened to be living in the area at the time of the crises. As Woody Allen wrote for his character “Chris Wilton” in the film “Match Point”, “ … I’d rather be lucky than good… .” Not that Ana Maria Quintana isn’t good, but more importantly, the City of Bell is lucky.

I wrote the top biographical portion of this "Voyage LA" article about Los Angeles realtor, Joanna Segoviano, the owner of the home staging company Viano Decor. My Urging To Tell Use Storytelling In Her Realtor Bio Vs. A Formulaic Corporate-Style Bio Snagged This Young Client Her 1st Million-Dollar Sale! (Provided all written content for this realtor branding website) | This is one of my favorite corporate pieces because it has a Cinderella aspect to it, as well as a few life lessons about following your dreams and trusting your instinct. Joanna Segoviano, young and new to the real estate game, was among several real estate agents vying to be hired by a seller with a million-dollar property. The seller interviewed several agents, but with less than two years in real estate, Joanna was sure he’d choose one of the industry veterans who'd already had many complex million-dollar sales under their belts. She was amazed when she got a call from the seller letting her know that he selected her! He said, "It was your bio that got you the job." After much back-and-forth discussion with the branding agency I work with, I made a case for it being crucial that Joanna's bio mention her goal of becoming mayor of Los Angeles one day, and how this lofty goal drives her pursuit of excellence in everything she does. Not only did the seller hire her, he told he had worked for decades in politics and was a key player in electing the late Tom Bradley, one of Los Angeles' most beloved mayors, and that after the sale, he would introduce her to all the L.A. politicos she needed to know in order to build her way to becoming mayor of Los Angeles. Congratulations, Joanna!

My personal blog article, "Street Style: The Carolyn Bessette-Kennedy Look" earned a "First Page Google Ranking" at #2, one spot below #1 VOGUE and above the Madison Avenue journalistic juggernauts VANITY FAIR, HARPER'S BAZAAR, WALL STREET JOURNAL, ELLE, TOWN & COUNTRY and HUFFINGTON POST when writing about the same topic. ** Article held the #2 spot for five years, from 2013 to 2018 ** Some people aren't sure how this is important. Here's a rundown on why a Top, First-Page Google Rank is an accomplishment that is hard to earn: With more than 4 million blog posts per day vying for a first-page ranking, Google's complex and ever-elusive "Rank Brain" algorithm indexed my writing at #2 — just one slot below #1 Vogue — and above the Madison Avenue journalistic giants mentioned above. I held steady the #2 spot, under Vogue magazine for an unprecedented five years, from 2013-2018, and over the world's most well known and highly marketed fashion publications. The ranking is given by Artificial Intelligence, so it is not biased by human factors. So with over a billions websites, and millions of post per day, Google believes you're the best in the world for this topic if they place you on Page 1—because no one goes to Google's Page 2. There are thousands of articles written on "How to rank on the first Google page" and "Proven Method to Ranking on the First Page of Google", etc. and I am proof that SEO, AdWords and all those “bags of digital tricks” will never replace Good, Old Fashioned, High-Quality, Original-Thought, WRITING. When you write from your heart and sense of truth, rather than thinking of "key words" and SEO, you will find yourself sitting next to Anna Wintour—maybe not front row at fashion week, but certainly on Google's front row!

"Guru’s Jazzmatazz: It’s Time To Mellow And Lounge After A 24-Hour Ride On The American Political Rollercoaster." MTV online added my hip-hop infused personal website article “Round-Up Of The Week In Politics” for their nationwide content as “Top Story of the Day”, which they viewed as a way for politics to resonate with young people. My blog article rounded up the pivotal events of the week including, The Supreme Court's decisions to void a central part of the Voting Rights Act; dismissing the Prop 8 appeal, paving the way for same-sex marriages to continue in California; and DOMA (The Defense of Marriage Act), where the court ruled that legally married same-sex couples would now be entitled to the same federal benefits as married, opposite sex couples. Sandwiched between the SCOTUS rulings, was a section on Texas Senator Wendy Davis' herculean, one-woman, 11-hour filibuster to draconian and sweeping restrictions on women's reproductive rights. Article was fused hip-hop vernacular, enveloped into the mood of hip-hop legend Guru's "Loungin" from his seminal album "Jazzmatazz Volume 1".

COPYWRITING: Wrote all content for this unique lawfirm's website and trifold brochure, ensuring their warm, low-key Aloha mentality and familial business style shines through. "The Aloha Spirit is a way of life—a way of interacting with others for a common good."

I wrote website content for Stacey Pothier, owner and founder of Simply Nutrition. Excerpt: Stacey specializes in one-on-one, in-depth, individualized and lifestyle-tailored wellness plans that focus on optimal health for the whole-person. She combines blood type specific eating plans with genetic specific supplementation along with identifying triggers and patterns of the individual’s food issues to help her clients reach optimal health and weight.

Working in corporate law had its prestige and victories, and Marisela was thriving and successful, but something was amiss. Helping multi-million-dollar corporations or wealthy insurance companies win high-profile cases wasn’t fulfilling Marisela, and she never went to sleep at night with a good feeling. It was her father who encouraged her to soul search and find a firm that better fit her humanistic worldview. Today, at Lopez Law Group, Marisela has found her calling making a difference by changing family’s lives every day with her legal experience, passion and dedication. She says, “Now, when I go to sleep at night, I’m comfortable knowing that I helped to change a family’s future.” In addition to her compassionate outlook, spirited work ethic and strong leadership skills, Marisela created a meticulous system for handling a client’s file. “We’re very strict about consistency and sticking to the system that’s been developed, so that every aspect of a file is handled inside out, from A to Z. Sticking to the firm’s system ensures every client’s case is handled thoroughly and efficiently, resulting in maximum recovery for the client.”

Created written content for this law firm, along with attorney and legal team bios: Excerpt: One cannot truly know Octavio without knowing about his love of basketball, so much so that it’s become a yearly tradition for Octavio and his cousin to travel to Las Vegas every weekend during March Madness. It’s often written that sports builds integrity and character, so it’s plain to see how basketball invokes the same framework in which Octavio guides his team and manages his firm, applying this Kobe Bryant credo to to his office culture: “I’ll do whatever it takes to win games, whether it’s sitting on a bench waving a towel, handing a cup of water to a teammate, or hitting the game-winning shot.” The Lopez Law Group is the legal team that will get you the win you deserve.

Provided all content, as well as complex technical writing, for this website. Excerpt: The luxe mansions and vacation homes of the world’s top stars and business moguls feature door and window designs that are not just opulent, but are complicated architectural puzzles that can result in a one-of-a-kind, cutting-edge work of art. C Clear is proud to be part of the visionary teams that have fulfilled the architectural dreams for the homes of LeBron James, Wolfgang Puck and the owner of Peter Piper Pizza, to name a few.

COPYWRITING: Created original content for C Clear Custom website and this brochure. C Clear is an artisan window glazing company that installs super-custom architectural, high end, ultra-luxury, imagination-defying windows and doors for some of the world's most renowned companies, organizations and public figures, including the custom homes of LeBron James and Wolfgang Puck. As an example, one large window that C Clear installs starts in the range of $45 thousand dollars. Full C Clear website link can be found on this portfolio page. (this is the front side of the company brochure)

My article earned the cover of "New City" magazine, a publication that documented the unsung heroes of everyday life in California | Copies of the publication have been acquired by Stanford University for their historical archives | As an undergrad, for two years, I was a paid journalist/reporter at this multilingual magazine highlighting inspiring, empowering stories from the Latino, Armenian, Vietnamese and Russian immigrant neighborhoods of Los Angeles. Every story in "New City" was translated into Spanish, Armenian, Vietnamese or Russian, ensuring that immigrant readers were not excluded from the stories about their communities.

My article earned the cover of New City Magazine | Copies of the publication have been acquired by Stanford University for their historical archives. | As an undergrad, for two years, I was a paid journalist/reporter at this multilingual magazine highlighting inspiring, empowering stories from the Latino, Armenian, Vietnamese and Russian immigrant neighborhoods of Los Angeles. Every story in "New City" was translated into Spanish, Armenian, Vietnamese or Russian, ensuring that immigrant readers were not excluded from the stories about their communities.

Wrote, produced and live-reported local, national and international political news stories for 90.7 KPFK Radio's Evening News broadcast. Story was broadcast across the Greater Los Angeles area.